You’ll Be Sorry When I’m Gone (SORRY)
Role & Status
Creative Director / Consultant — In Development (2024’ - Ongoing)
Summary
Originated a hospitality concept centered on memory, apology, and inherited glamour.
Concept
A French-inspired restaurant and punk cocktail bar (‘Sorry’) imagined as an eccentric grandmother’s archive.
Approach
Narrative-driven menus, handwritten archives, seasonal art-inspired cocktails.
Work
Brand identity, menus, cocktails, interior storytelling, service standards.
You’ll Be Sorry When I’m Gone is a rustic French inspired restaraunt and cocktail bar
with a cajun twist located just outside Austin, Texas on historic Main Street
in downtown Bastrop. I split the concept into two distinct identities.
You’ll Be Sorry When I’m Gone is the name for the restaraunt inspired by the owners late
Grandmother. The cocktail bar is informally referred to as Sorry’s, presenting
cutting edge cocktailswith a punk attitude.
by a strong metal clip with a pop of french blue. The menus are set up to appear DIY but elevated, allowing service to change the menus daily.
The lily of the valley is the universal apology flower and serves as our logo but also alludes to
the small flower shop behind the bar, where bartenders prepare nose gays while serving cocktails.
rubbings and create their own post cards and apology letters to be paired with their bouquets or sent seperately.