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william
schweigert

wbc
whisler’s
sorry
quari ice
delani
eccl

vimeo
instagram
practice








Worlds Best Cocktails & Cocktail Buddies


Role & Timeline

Creative Consultant & Founding Partner (2025–2026)

Summary

Built two beverage brands from concept to launch, spanning product development, branding, packaging, and go-to-market strategy.

Problem

Early-stage ideas with no brand system, identity, or launch framework.

Approach

Treated products as cultural systems: playful, premium, and participatory.

Work

Brand identity, packaging, website design + UX, campaigns, social content, video production, product photography, investor materials.

World’s Best Cocktails is a premium RTD (Ready to Drink) cocktail. At launch we produced
three flavors: House Margarita, Brown Banana, and Opera Cake.
Print and Digital ad for WBC inspired by vintage liquor ads from the 60’s.
Acid Buddy is a powdered, shelf stable, citrus repacement. To help explain Acid Buddy we “gamified” the website and our social media presence by creating a difficulty range and adjectives to help find the drinnk you love. 
Level 1 cocktails require little intervention, and can be made with tools a user has at home
Level 3 cocktails are equivalent to what you might find at a high level cocktail bar, using advanced tools like rotovaps for re-distillation