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william
schweigert

wbc
whisler’s
sorry
quari ice
delani
eccl

vimeo
instagram
practice








Quari Ice


Role & Timeline

Creative Consultant — 2 month engagement (2025)

Summary

Reframed a dominant clear ice company with a luxury, history driven brand vision.

Problem

Successful product with no cohesive narrative or premium visual language.

Approach

Grounded brand identity in Midwestern ice-harvesting history.

Work

Packaging concepts, logo, visual system, web and social direction.

The redesigned Quari Ice box treats the ice as sculpture showing appreciation
for the craftsmanship in the production. 
a simple designation of ice shape on the side of the box
sphere : : cube : : spear
Proposal for social media application of deiverables.