creative
williamschweigert.com
+1 404 316 2244
I am an Artist and Creative Director currently living in Massachusetts. My background lives in the intersection of fine art, hospitality, and storytelling. I am a former college athlete with a BFA in Drawing, Painting, and Printmaking from Georgia State University and an MFA in Art Theory and Practice from Northwestern University. Before working in brands and bars, I exhibited internationally, including shows like Documenta 14 and the 2017 Whitney Biennial. I previously worked in academia, teaching at the University of Texas in the Art Department: everything from theory and philosophy to painting, sculpture, and drawing.
For the past five years, I have been the Creative Director for a hospitality group, leading an award-winning creative team across two bars and an ice-company, while simultaneously working hands-on as bartender in a high-volume cocktail bar. Most recently, I led the design and concept development for a new cocktail bar opening in Austin, Texas and prepared two new brands for launch: World's Best Cocktails and Cocktail Buddies. For the latter, my role involved marketing development, recipe ideation, and storytelling to build a brand from the ground up.
At the core of everything I do is narrative, whether that’s through design, physical space, a drink, or a brand. Every part of my life has been a chance to tell a story, and that instinct drives how I approach creative direction.
education
BFA georgia state university
MFA northwestern university
2021
Sublime Generous Odyssey, Pilotenkueche, Leipzig, DE
Airy Democratic Spirituality, Alte Handelsschule,
Leipzig, DE
Thoughts Forms I, Gallery Gange, Leipzig, DE (curator and participating artist)
2017
Debt Fair Online Archive,
Whitney Biennial, NYC/Online
2015
Age of Consent, Block Museum,
Evanston, IL
our debt, your debt, FLATspace,
Chicago, IL
2013
Civil Sound Ecology, Elevate,
Atlanta, GA
636 // 08.03.13, Mint Gallery,
Atlanta, GA
False Truth, WonderRoot Arts Center, Atlanta, GA
Beverage & Creative Director
One Trick Rabbit Hospitality
2021 - 2026
Creative Consultant & Founding Partner
Worlds Besst Cocktail’s Inc &
Cocktail Buddies
2025 - 2026
Professor of Practice
University of Texas at Austin
Department of Art and Art History
2015 - 2020